The theme of "Little God of Wealth" in Hongyadong typically refers to the scenic area's signature activities or photo experiences inspired by the image of the God of Wealth. These are particularly popular during festivals, blending traditional culture with modern tourism elements.
During the Spring Festival or New Year period, Hongyadong often launches interactive activities or photo services themed around the Little God of Wealth. For example, there are photo studios offering a "New Year Little God of Wealth" package, where customers can wear traditional clothing such as a gold-embroidered red velvet jacket, hold a koi fish prop, and take New Year-themed photos with auspicious meanings, adding to the festive atmosphere.